1. Steer clear of fluorescents. Fluorescent colors tend to color cast on faces, necks and hair. They’re harsh sometimes. I always recommend versions of primary colors. Yellow (mustard), red (maroon, brick), and blue (navy, royal).
2. Stay away from wearing a lot of green when having photos taken in grassy/wooded areas.
It’s just too much green. Green as an accent color is great, though! You want to stand out amongst all the greenery you’re surrounded by.
3. To get the flow going with wardrobe for your family, start with one outfit that you really like.
From there, build from it for everyone else. For instance image below, the maroon dress Karilyn is wearing is what started the whole theme of their wardrobe.
4. Wear what you feel good in!
Moms and dads, this tip is for you specifically. If you aren’t comfortable in what you’ve chosen for pictures, it will show. If you can’t find a dress you feel good in, but you rock a good pair of skinny jeans, do that. If you can barely walk in heels, there’s no harm in doing cute and comfy flat boots or pretty sandals. If you can’t do a heel (like me), a wedge is a great alternative, too.
5. Layer, layer layer!
Layers add dimension and depth. In the summer? Layer your dress with a cute belt and pendant necklace. In the fall and winter? cardigans, belts, statement necklaces, scarves, hats, blazers, etc.
6. Purchase clothes to fit. And fit well.
I know we all have a hard time buying clothes for our kiddos that don’t leave a lot of room for growth, seeing as they do grow so fast. However, keep in mind that for pictures, too large of a polo shirt, saggy ill-fitting jeans or a jacket that’s falling off the shoulders looks sloppy. You’ll be purchasing outfits specifically for pictures, most likely, so choose something that fits perfectly, or even just a little bit snug. Make it look almost tailored. Go a size smaller in jackets, cardigans or blazers. A too-big jean jacket will not compliment shape. It hides hips and waist for moms. If you typically wear a size medium jacket, try on the small. Even if it’s just a little snug in the shoulders, it should lay nicely around your hips and waist, creating a tailored look.
7. Matching is out. Coordinating is in. And anything goes nowadays! We know your family is together. We’re photographing you together! So, wearing the same colored shirt, pants, shoes, etc. looks a bit awkward. Coordinating color is what really brings wardrobe together. I usually choose two to three main colors of wardrobe, and maybe one accent pop of color. Also, mixing stripes with plaids and tweeds is okay! Expression is important. We want to see your personality through your wardrobe.
8. Minimal wardrobe for newborn sessions.
The times I recommend clients keep wardrobe super simple is during newborn photos. In these cases, you don’t want the clothing to overshadow the precious little person that we’re showcasing. I recommend grey, black, and white for these shoots. If we’ll be posing a big sister with the baby, light pink is a good color that adds a little something, but again, it’s not enough to overpower the baby.
9. Dress for the weather, and be flexible. If you’re from any state in the Midwest, you know that it can be 50 and cloudy one day, 75 and sunny 12 hours later. So, be prepared to be flexible with wardrobe, in case you have to switch it up last minute. If you have plans for a cute sundress for your daughter, and the weather ends up being 20 degrees colder than you were anticipating, switch it up a bit by adding layers. Tights, boots, scarf, slouchy hat, cardigan. Dress appropriately for the weather that day, even if it doesn’t go with your original plan. If your child is sweating profusely in a sweater during his shoot, he won’t be happy. And on the same token, if your child is wearing a tank dress and the weather dips too much in the evening, she’ll be a grump, and it’ll reflect in the final images. I speak these words from experience. There are a couple of instances I can think of that I should have taken this advice with my own kids!
10. Dress for the situation. Just as dressing for weather is important, dressing for the situation is just as important. A fancy black dress and a dress shirt and tie wouldn’t be the most appropriate wardrobe for a forest or grassy setting. More formal wear would be more appropriate for an urban or “big city” feel. Also, if you’re shooting a lifestyle session in your client’s home, make sure they know that wardrobe will take second fiddle to the actual lifestyle images you’ll be capturing. I tell my lifestyle clients to wear whatever it is that they’d wear at home. No coordinating or matching necessary. Those sessions are meant to be as normal, true to life and every day as possible.
11. Dress your kiddos in clothes that fit perfectly, not with room to grow.
Even if you child may only wear the outfit for a few months, it’ll look much better than putting them in something that they still need to grow into. Go a size smaller in jackets, cardigans or blazers. A too-big jean jacket, blazer, sweat shirt, sweater or hoodie will not compliment shape. It looks sloppy on children.
12. The most important part of putting together your child’s wardrobe is allowing their personality to come through in what they’re wearing.
If your daughter has a favorite pair of boots, let her wear them (at least in a few pictures). If your son prefers to run around naked to being fully clothed, we’ll let him strip down at the end of the session. If your child loves to wear hats and sunglasses, bring them! Whatever makes your child their own adorable, individual self, let’s focus on those things. Yes, we all want our children to look adorable and fully polished for photos. I’m not recommending you don’t brush your daughter’s hair or forget wiping off the smudged PB&J off your toddler’s face, but allow them to have a little bit of input when planning their wardrobe as well. And never say “no” to bringing their favorite things along. Photographers want to capture those, too
WHAT TO WEAR GUIDE COURTESY OF SARAH HILL OF SARAH-BETH PHOTOGRAPHY
Photos by Me